New Year, New Brew

Change and innovation are at the very heart of the dynamic brewing industry. Scientific minds with creative freedom are the boundary-pushing rule-breakers we have to thank for the wild ride our taste buds have been on for the last ten years. From Citra or dry-hopped to glitter and hazy, an unimaginable range of descriptors and styles swept through the decade. While craft sales began to boom at the beginning of the last decade, talk of 'the bubble' didn't refer to anything related to carbonation. The expansion of craft beer grew beyond sales and volume; the varieties of ingredients and styles was without limits. We watched IPAs dominated the craft beer world, then reinvented itself into numerous eclectic sub-categories. 

Every year, people attempt to establish and execute resolutions to reinvent or improve themselves. Why we feel the need to wait until a certain date on the calendar to find motivation is to remain a mystery, but millions continue to hop on the New Year, New You bus to Resentment Town. Skip the self-loathing and commit to your hobby instead of your obligatory and unwanted gym membership. Spend the time and dollars doing what you love! Find or create a homebrew recipe you've been dying to attempt and create a new brew instead of a new you. Dare, this new year, to be more than a consumer, but a creator!